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Did you know you’re not allowed to say Moleskine on the web without permission?

Wow, Moleskine sure has a lot of rules about what you can and can’t do with the word “Moleskine” on the web. Examples: you cannot use it generically or as an adjective, you must include the ® (registered trademark) symbol, and any page referencing the Moleskine name must include the disclaimer, “MOLESKINE ® is a trademark registered by Moleskine S.r.l.” Also, technically, you must have the company’s permission, though the implication seems to be that they will not prosecute you if you follow the listed guidelines. Is this kind of thing common?

Amplifyd from www.moleskine.com
Moleskine ® - Legendary notebook

Brand Terms - Rules

Rules of use ot the trademark Moleskine on the web (Guidelines)

Any use of the trademark MOLESKINE ® or of similar signs without our consent amounts to an unlawful action.

However, there are lawful uses of the trademark MOLESKINE ® by third parties of which our company is happy, provided that some conditions are respected.

In particular, it is necessary to:
- always use the trademark MOLESKINE with the symbol ®;

- never use the trademark MOLESKINE ® in relation to products which do not originate from our company;

- never use the trademark MOLESKINE ® as descriptive term and, therefore, substantially, as synonym of generic denominations such as, for example, “note pad”, “block-notes”, “agenda”, etc.;

- always use a disclaimer bearing the wording “MOLESKINE ® is a trademark registered by Moleskine S.r.l.” at the bottom of the web page.

- accept the conditions of use and have Moleskine’s authorization. Read more at www.moleskine.com
 
by Nathan Rein         

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  1. Clinton Fein  What overreaching bullshit. What if my name was Earnest Moleskine? No one tells a Moleskine what he can and can’t do with his name! And what if I was relating elements of a particularl... more1 month ago